Radio Rally Point: Cumulus Media-Westwood One EVP/Content & Programming Mike McVay Sounds Off

Mike McVay POV

In this week's RADIO RALLY POINT, CUMULUS MEDIA and WESTWOOD ONE EVP/Content & Programming MIKE MCVAY brought up several points that could improve not only radio's future, but those of the people who choose to work in it.
In regards to radio programming, "We’re experimenting with some mass-appeal formats with significantly fewer spot loads," said MCVAY. As for the people in the business: "Find the time to invest in yourself and your career ... and we’ll all be better off." Read the entire column here.
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