Lori Lewis
A new study from global media agency WAVEMAKER in partnership with BUZZFEED titled "Flipping The Switch on Brand Loyalty” shows brand loyalty no longer means exclusivity," explained MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.
As WAVEMAKER noted, “Gone are the days of touting product attributes.”
LEWIS added, "Today’s brand voice needs to reflect what matters to the audience.
"It’s no longer about how the product performs, but rather how the product looks, fits and feels in the audiences’ lives."
Read more about "Brand Loyalty Still Exists But How Brands Are Chosen Has Changed" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.
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