Veteran media exec TOM LANGMYER has launched GREAT LAKES MEDIA CORP. with an eye towards investing in local broadcasting and digital media opportunities, along with acquiring local radio stations and digital platforms in smaller markets.
LANGMYER is a former VP/GM of WTMJ and WKTI/MILWAUKEE, WGN/CHICAGO, and KMOX/ST. LOUIS. His new investment company will focus on opportunities in NEW YORK, PENNSYLVANIA, MICHIGAN, OHIO, INDIANA, ILLINOIS, MINNESOTA, and WISCONSIN.
GREAT LAKES President/CEO LANGMYER said, “Smaller communities are making a big comeback. This new generation of people, to whom quality of life and community are very important, are building their lives and businesses in these places. Over the years, the shifting economy and technology had ended an era of localism in media. Today, people are once again in search of real community and the greater connection that comes with being a part of a ‘place.’ Local media builds that connection -- particularly in smaller markets.”
The company is meeting with investors and brokers - and others who are interested in specific markets - and plans to announce appointments of officers and partners in the weeks ahead.
Added LANGMYER, “Radio and digital complement each other, as it’s not an either/or proposition. There’s great open space in creating more personal local experiences by leveraging these platforms -- and expanding the emotional connection between consumers and local brands."
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